Facebook currently hosts more than 800 million active users. Will they break 1 billion in 2012? Who knows, but with Facebook claiming over 7 million apps and websites that integrate the social media site, it’s not an absurd goal to shoot for in the coming year. There have been several updates this year including better privacy settings and a revamped newsfeed. Personally I think it’s a little too in your face, even if it is meant to be helpful. The constant pressure to update web-based everything is a good thing. That is how innovations are made, by ignoring the old adage ‘if it’s not broke, don’t fix it,’ and striving to improve what already exists for the sake of being the best. It is this kind of attitude that keeps great companies afloat.
Facebook has just launched an update to the Android app that will make is faster and easier to get photos and messages. They’ve also revamped how easy it is to upload photos onto the website in general. These are not major overhauls happening here. It’s more of a fine tuning of existing technology that makes the social networking site run better and better based on user feedback. Privacy and security will always be an issue when it comes to online personal content, but hopefully the powers that be at Facebook will continue to keep working on the best ways to protect your information. Check out their tutorial on the new privacy setting to get a handle on them and keep an eye out for the changes to hit in the next year. I think we’ll all be surprised to see what kind of upgrades will come out of social media technology in 2012, as it seems everyone is getting online.